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Privacy Policy


PT Buana Sukses Pratama group, affiliates, subsidiaries, consultants, representatives, third party service providers, etc. and their employees, directors ("Fonel"), is committed to protect and respect the privacy of your Personal Data (as described below), whether collected in our stores, by phone or other means through our customer service, as well as through your use of the website  www.fonel.com   , any website/mobile applications owned by Fonel, and co-branded versions of the website located at URLs that point to the domain name fonel.com, or via any other applications or channels related to the business of Fonel. (collectively, the “Platform”)

This privacy policy (as amended from time to time, the "Privacy Policy") (together with our   terms of use  ) describes the procedures that Fonel adopts in order to collect, process, analyse, use, transfer, and store/save/retain Personal Data.

You should review this Policy every time you provide us with Personal Data to make sure that you agree with it. If you do not agree with this Policy, please do not provide us with your Personal Data.


We will always handle your personal information (the "Personal Data") in accordance with our Privacy Policy. Our Privacy Policy is stated on our Platform and is also available on any page where your Personal Data is requested. At such data collection points, further explanation may be provided, where appropriate, as to the purposes for which the Personal Data will be used.


1.        Pledge on Privacy

1.1      The term "Personal Data" as used in this Privacy Policy refers to Personal Data about you that can be used to identify you, such as:


1.1.1  Information you give us (e.g. name, address, country of residence, nationality, passport/ID details, phone, e-mail, website address, gender, date of birth, marital status, spouse and children details, social security details, various preferences, facial photos, video images, feedback, capacity, financial information, qualifications/education, employment history (i.e.titles, employers, job performance, capabilities), business contact details, goods and services provided or requested, order history (i.e.products, date of purchase, shipping information, due date and method of payment), network carriers, online behaviour,   interests, etc. and in particular in addition for employees due diligence, screening, background checks, Curriculum Vitae etc.) by filling in forms on the Platform or by corresponding with us by phone, email or otherwise;

1.1.2   Technical information, including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

1.1.3   I nformation about your visit, including: the full uniform about your visit, including the full uniform resource locators   (URL) clickstream to, through and from our website (including date and time); products you viewed or searched for; page response times; download errors; length of visits to certain pages; page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number; and

1.1.4   Any other information relating to you collected or generated or in respect of your use of or visits to the Platform.


1.2     Generally, we will only process your Personal Data as described in this Privacy Policy (as modified from time to time). However, we reserve the right to conduct additional processing in support of any legal or criminal investigation in accordance with the applicable laws and regulations in this respect.


1.3      The next sections explain how and when we collect Personal Data from you.


2.        Collection of Personal Data

Personal Data may be collected in our stores. It may also be collected online when you voluntarily register with us or update your existing profile with us, receive catalogues, newsletters or emails, use our customer services, answer surveys, enter contests or other promotional opportunities, and when you post on our social networks message boards, online chats or make other submissions to our Platforms. Furthermore, it may also be collected through the posting of your CV as a job candidate.

3.       Intended Use of Personal Data

Personal Data will be used mainly to improve your shopping experience and to provide you with personalized communication and to market Fonel products and services which we think may be of interest to you and for the purposes of inter alia: performing profiling, data analysis, sales analysis, loyalty programs, commercial studies, employment, etc. which analysis, programs, and studies shall be owned by Fonel.

Furthermore, to protect you and us from error and fraud, to process your requests or orders and to keep track of and analyze your purchases, transactions, shopping patterns, account activity, payment history, to assess your credit-worthiness and to comply with legal requirements. We may also use this information to make offers to you, to help us target specific products to you, sending you commercial communications via email or any other equivalent electronic communication means (such as SMS) or through phone calls, and to help us develop and improve our Platform and tailor it to your interests. Finally, we may use the information to conduct surveys and analyses for research, statistical and product development purposes and achieve other purposes as may, from time to time, be permitted by law.  (the “Purpose”)


4.       Consent

We will collect, use or disclose your Personal Data only with your knowledge and consent, including as set out in the Policy, except where otherwise required or permitted by law. Your Consent should be in writing (including by electronic means) and   explicit. Fonel is part of a network of retailers offering a unique mix of products. We share your Personal Data within the Fonel group of companies so that we can notify you about products, services, rewards and special offers you might enjoy. These notifications may be given to you by postal mail, e-mail, telephone, text message, automatic dialing-announcing device or other form of electronic means using the contact information that you provide to us. Occasionally, we may transfer your Personal Data outside the Fonel group of companies to trusted entities which may assist us in servicing you. When we do so, we require such entity to protect the information in a manner that is consistent with this Policy. You may change or withdraw your consent at any time, on reasonable notice, subject to legal or contractual restrictions. We will inform you of the implications of doing so. To amend your consent, refer to the Contact Us section below. If you   provide us with Personal Data about another person, you represent and warrant to us that you have obtained all necessary consents from that other person to permit us to use that Personal Data as set forth in this Policy.


5.       Disclosure of Personal Data

5.1     We will not sell, share, or otherwise distribute your Personal Data to third parties except as provided for in this Privacy Policy. You hereby expressly agree and consent that Personal Data may be transferred to third parties who act for or on our behalf, for further processing in accordance with the Purpose(s) for which the Personal Data was originally collected or may otherwise be lawfully processed, such as service delivery, marketing, data management or technical support. In particular, we may share Personal Data with the following third parties: our group companies; our franchisors; third party databases to which the Fonel and/or one of our brands subscribes; government bodies or other authorities if necessary to comply with regulations or law or to assist with law enforcement, or to protect our property and other rights; agencies who help us collate statistics about site traffic, sales, demographics and other commercial information to enable us to tailor the services we provide to you and other customers. 

These third parties have contracted with us to only use Personal Data for the agreed Purpose, and not to sell your Personal Data to third parties, and not to disclose it to third parties except as may be required by law, as permitted by us, or as stated in this Privacy Policy.


5.2     Personal Data collected from you may be transferred to a third party in the event that Fonel and/or its business (or a part of either of them) and the customer data connected with them is sold, assigned or otherwise transferred.

5.3      All third parties are required to hold Personal Data in accordance with this Privacy Policy and to abide as well by any applicable confidentiality obligations.

5.4      Personal Data may be disclosed to a third party if Fonel is required to do so because of any applicable law, court order or governmental regulation, or if such disclosure is otherwise necessary in support of any criminal or other legal investigation or proceedings in accordance with any applicable laws and regulations.


6.       Personal Data Transfers

If you are accessing the Platform and providing your Personal Data from a country within the European Union, or another country with strict data privacy laws, you should be aware that your Personal Data may be transferred to and held in countries with less strict data protection laws – we will, however, take reasonable and appropriate technical and organizational measures and steps to safeguard and protect all Personal Data that we collect. By Submitting your Personal Data, you are agreeing to this transfer, storing or processing. Please do not proceed if you do not agree on the abovementioned Personal Data usage and cross border transfer.


7.       Retention of Personal Data

To the extent permitted by applicable law, we retain Personal Data we obtain about you as long as (1) it is needed for the purposes for which we obtained it, in accordance with the provisions of this Privacy Policy or (2) we have another lawful basis, stated in this Privacy Policy or at the point of collection, for retaining that information beyond the period for which it is necessary to serve the original purpose for obtaining the Personal Data. However, we will not retain your Personal Data for a period exceeding ten (10) years, except where otherwise required or permitted by applicable laws and regulations.


8.       External websites

Some of the links on our website may lead you to external websites of our partners, advertisers or affiliates, which are not operated by the Fonel. Such external websites will be governed by their own privacy policies and terms which the Fonel accepts no responsibility or liability for.


9.       Information collected from children

This Platform is a general audience website and we do not knowingly collect information from children under the age of 18. If you are under the age of 18, you are not permitted to submit any Personal Data to this Platform.


10.     Right of Access

Whenever we process Personal Data, we take reasonable steps to ensure that your Personal Data is protected and kept accurate and up-to-date for the purposes for which it was collected. In the case of electronic direct marketing, we will provide you with a method to opt-out/unsubscribe of receiving further marketing materials or with a method to opt-in if required by law. The Platform provides you with a secure way to access and update your Personal Data at any point in time, however should you need to contact us to exercise your correction rights.  

This Policy and any related information are available at all times on our Platform, www.fonel.com under Privacy Policy, or on request. Upon request, we will inform you of the existence, use and disclosure of Personal Data relating to you, and give you access to that information. You have the right to challenge the accuracy and completeness of your information and have it amended as appropriate.


11.     Security and Confidentiality

11.1   Unfortunately, the transmission of information via the internet is not completely secure. Although we will take reasonable measures to protect your Personal Data, we cannot guarantee the security of your data transmitted to our Platform; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

11.2    To ensure the confidentiality, integrity and availability of Personal Data that we collect, we use appropriate technical and organization measures to ensure protection of Personal Data and data networks protected by, inter alia, industry-standard firewall and password protection. In the course of handling your Personal Data, we take measures reasonably designed to protect that information from loss, misuse, unauthorized access, disclosure, alteration or destruction.


12.     Rights Including Withdrawal of Consent

At any time, you may ask for a copy of your Personal Data, access, rectify, ask for deletion, data portability, not to be subject to automated decision-making including profiling, object/restrict the processing of your Personal Data, or withdraw your consent at any time with effect for the future by providing notification to Fonel in this respect.

We will inform individuals who make enquiries or lodge complaints about our enquiry or complaint procedures, as applicable. If a complaint is found to be justified, we will take appropriate measures, including, if necessary, amending our policies and practices.


13.     Cookies Policy

We use cookies on this Platform, which are small text files with information on your navigation in this portal, whose principle objective is to improve your navigation experience. You can find below information on the cookies that we use, their purpose and other information of interest.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website.